MetaMask now allows users to create, back up, and restore wallets using Google or Apple accounts, simplifying setup while preserving self-custody.
Key Takeaways:
- MetaMask launched social login on August 26, 2025, enabling wallet creation via Google or Apple while preserving non-custodial control.
- Powered by Web3Auth, the feature generates a Secret Recovery Phrase locally, accessible only with the social credential + user password.
- Available now in the browser extension (v13.0.0+), with mobile support coming soon.
On Tuesday, August 26, 2025, MetaMask (by Consensys) unveiled a social login feature to create, backup, and restore non-custodial wallets using Google or Apple logins plus a password.
How it Works and Security Assurances
As noted in a CoinCentral report, the new system is powered by Web3Auth, a third-party authentication provider. It securely partitions access components so that no single entity, including MetaMask, can access the complete SRP.The design blends familiar Web2 login flows with Web3 security. MetaMask emphasizes that if users lose their social password, wallet recovery is impossible, which highlights the importance of strong password management.
In a blog post, MetaMask outlined how social login feature works, noting that MetaMask automatically generates and encrypts a 12-word Secret Recovery Phrase (SRP) instead of manually managing it. This makes it recoverable only via the combination of social login credential and user’s password.
Platform Availability & Broader Strategy
As of now, the social login feature can be used in MetaMask’s browser extension (v13.0.0+), and mobile support is expected soon with no specific date of release. This update comes amid MetaMask’s broader push for mainstream adoption, following the August 21 announcement of its upcoming stablecoin MetaMask USD (mUSD), and the rollout of a MetaMask-funded debit card.
MetaMask emphasized the advantage of this new feature, highlighting the move as to “remove friction for onboarding” and give users “a safer, simpler way to start their Web3 journey.”
Ethereum Market Reaction and Technical Outlook
As of (11:10 AM UTC), ETH trades ~$4,592.80 (+3.2% 24h, high $4,638.61, low $4,410.45), per CoinGecko/TradingView. Investing.com’s RSI (14) is ~52 (neutral), with mixed buy/sell signals.
While MetaMask’s news doesn’t directly trigger ETH price movement, it reinforces Ethereum’s ecosystem strength by reducing barriers to wallet adoption. This user-friendly upgrade may indirectly support demand for ETH through enhanced onboarding.
Outlook: Lower Barriers, Wider Crypto Adoption
MetaMask’s social login marks a meaningful leap in merging Web2 familiarity with Web3 security, potentially attracting mainstream users into crypto wallets without sacrificing self-custody. As the feature rolls out on mobile and expands login options, it may pave the way for smoother adoption of DeFi, smart contracts, and other decentralized use cases.
Summary
MetaMask introduced social login with Google/Apple on Aug 26, 2025, letting users create and restore wallets while keeping non-custodial control. Backed by Web3Auth, SRPs are encrypted locally and secured via social login + password. The feature, live on browser extension and coming to mobile, aims to reduce onboarding friction.
ETH traded ~$4,593 (+3.2%) with RSI neutral (~52). While price wasn’t directly affected, easier onboarding supports long-term Ethereum ecosystem growth.
