Binance has promoted co‑founder Yi He to co‑chief executive, a step the exchange says will strengthen global operations and expand its Web3 initiatives.
Key Takeaways:
- Binance appointed co‑founder Yi He as co‑CEO alongside Richard Teng, with the announcement made earlier today, Dec. 3, 2025.
- Yi He will focus on product development, global expansion, and user-facing initiatives, while Richard Teng continues to oversee compliance and administrative operations.
- Major cryptocurrencies are trading higher today due to broader market trends, with Bitcoin around $92,900, Ethereum at approximately $3,050, and BNB near $897 as of this writing (9:30AM UTC).
Earlier today, Binance announced on its official website and X (formerly Twitter) the promotion of co-founder Yi He to the role of co‑chief executive alongside Richard Teng. The company emphasized that the change is part of a long-term strategy to bolster global operations and strengthen its Web3 infrastructure offerings.
Yi He, widely recognized for her role in product strategy and ecosystem growth, co-founded Binance in 2017. Being promoted to her new position will shift her focus on expanding the company’s user base, launching new products, and driving international growth. On the other hand, Richard Teng will continue managing compliance, legal, and corporate administration, reflecting a split in operational responsibilities.
As noted on its recent announcement, the promotion is focused at improving leadership bandwidth and supporting Binance’s ongoing strategic initiatives rather than responding to any immediate market events.
Part of Long-Term Strategic Plan
The appointment highlights Binance’s focus on long-term improvements, particularly its stability and efficiency of operations. It was also noted that the move is designed to ensure continuity in product development and international expansion. Yi He will supervise strategic growth initiatives, including the company’s global crypto exchange operations and DeFi projects, while Teng will continue handling regulatory and compliance matters.
The co-CEO model is intended to balance operational and compliance oversight, allowing Binance to pursue expansion without compromising regulatory responsibilities. Analysts note that having a co-founder in this role signals confidence in leadership continuity, especially amid an evolving global regulatory environment.
Crypto Market Rallies Amid Broader Trends
While Binance’s leadership announcement is significant for the company, market analysts stress that today’s cryptocurrency price movements are largely influenced by broader macroeconomic and market trends rather than the internal leadership change.
As of this writing (9:45AM UTC), Bitcoin (BTC) is trading at approximately $92,912.16, reflecting gains around 7.2% over the past 24 hours. Ethereum (ETH) on the other hand is sitting around $3,053.16, also seen with noticeable uptick of 9.1% in the day.
Meanwhile, Binance’s native token BNB currently joins the broader market’s rally, making it up 7.8% in the last 24 hours as it trades around $896.67.
Technical indicators show bullish momentum for BTC, with the hourly RSI above 50, indicating strong market buying pressure independent of Binance’s announcement.
Outlook: What the Appointment Means
The co‑CEO appointment reflects Binance’s long-term strategy to strengthen leadership capacity and continue expanding its ecosystem, particularly in crypto exchange services and DeFi product offerings.
Traders and investors are looking ahead of future product launches, international expansions, and regulatory updates from Binance, which could have more tangible impacts on the market than today’s leadership announcement.
Summary
Binance promoted co‑founder Yi He to co‑chief executive alongside Richard Teng to bolster product-led growth and global expansion while keeping compliance and administrative functions under Teng’s oversight; markets rallied independently amid broader macro trends.
